To wrap up our cold email module, Elyse Savaki has put together a checklist you can review when starting a cold email campaign. If you follow this checklist, you will save yourself and your prospects a lot of time.
Does the prospect know why you are reaching out?
Do they what the problem is?
Do they know why that problem is important?
How do we solve it and why is it important that we solve it that way?
When a prospect receives your cold email, taking the next steps with you may seem risky. By building creditability, you are removing that risk and allowing them comfort in taking the next step whether that is booking a meeting or scheduling a demo.