Why is List Segmentation Important?

Michael Hanson discusses the different groups you should segment your leads list into before you start your sales cadence.

The value of segmentation is to provide more relevant content to your database. You can use the lead segmentation, along with lead data, to create campaigns that build your pipeline and convert prospects into customers.


To view the entire video, click below.

How to Build a Sales Cadence

Here’s the deal:

Setting a sales cadence is key to get leads flowing into your sales pipeline and to get them actively engaged with your company. Michael Hanson explains how to set a sales cadence and why it is important in this episode Prospecting Bootcamp.

What you will learn:

  • Why good data is important
  • How you should segregate your list
  • Automation vs. Personalization
  • Learning to give before you get

Amateur Mistakes SDRs Make – And How To Avoid Them!


An important part of cold calling is having confidence in yourself when attempting to book the meeting with the decision-maker. A lot of amateur SDRs make the mistake of saying they will pass the prospect off to another person, like an AE.  By building your authority as the subject matter expert, the gatekeeper or decision-maker is more likely to take the next call with you.

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