SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why? First, the buying process has changed. No one wants to buy from a robot so, in this course, you will learn how to inject personality into your selling persona. In this episode in Prospecting Boot Camp, AJ Alonzo, Director of Marketing at demandDrive, explains how to set SDRs up for social selling success.
What you will learn:
The basics of building a great LinkedIn profile
How to leverage your profile into a brand
The right way to leverage your brand for social selling
It’s not enough to hire good people or teach them product knowledge. SDRs transform from good, to great to elite when they have a coach and a coaching system to take them over the edge. Good SDR coaching is consistent, proactive, and enjoyable. In this episode in Prospecting Boot Camp, Ellie Miller, Delivery Manager at memoryBlue, breaks down how she coaches her SDRS.
It can be tough to get through to decision-makers when you are starting out as an SDR. There will be many gatekeepers you have to get through to make the right connection. The easiest way to get through gatekeepers is to have a conversation with them, just as you would in your day-to-day life. Learn how to get around gatekeepers in this episode in Prospecting Boot Camp.
Have you ever written a prospecting email that you thought was fire, only to have it generate nothing but the sound of a single, solitary cricket?
Have you been told that you have to hyper-personalize your cold emails down to your prospect’s sock size just to be deemed worthy of gracing their inbox so you’re painstakingly combing through Twitter trying to figure out if they like ankle socks or not? There’s a middle ground and it comes with understanding how to write a cold email that is personalized to your persona, not an individual’s sock preferences. Elyse Savaki takes us through writing great cold emails in this episode of Prospecting Boot Camp.
Setting a sales cadence is key to get leads flowing into your sales pipeline and to get them actively engaged with your company. Michael Hanson explains how to set a sales cadence and why it is important in this episode Prospecting Bootcamp.
Cold calling can be nerve-racking, especially when you are new to the phones. To help ease the discomfort of breaking the ice with cold calling, Christopher Lee shares his cold calling tips and tactics in this episode of FrontSpin Boot Camp.