How to Build Credibility Before Asking For a Meeting

Michael Hanson talks about the importance of building credibility in your solution before asking for a meeting.

Building rapport and credibility by giving away relevant content before asking for the meeting is a great way to ensure prospects say yes. After you have identified the pain points and segmented your list, you can create content that the prospect will find valuable and increase your chances of booking a meeting.

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Automation vs. Personalization

Michael Hanson dives into the question of automation versus personalization when setting your sales cadence.

The best practice is somewhere in the middle of automation and personalization. One of the benefits of email automation is that you can set it up to fire at a certain time and move on to your next sales tactic. Automation is a great way to nurture your leads. On the other hand, personalization is a smart strategy to use the clean data you have worked so hard to collect. Using your healthy database to segment your lists will help you dial in and personalize your content correctly. 

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Why is List Segmentation Important?

Michael Hanson discusses the different groups you should segment your leads list into before you start your sales cadence.

The value of segmentation is to provide more relevant content to your database. You can use the lead segmentation, along with lead data, to create campaigns that build your pipeline and convert prospects into customers.

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