Michael Hanson discusses the different groups you should segment your leads list into before you start your sales cadence.
The value of segmentation is to provide more relevant content to your database. You can use the lead segmentation, along with lead data, to create campaigns that build your pipeline and convert prospects into customers.
Setting a sales cadence is key to get leads flowing into your sales pipeline and to get them actively engaged with your company. Michael Hanson explains how to set a sales cadence and why it is important in this episode Prospecting Bootcamp.