How to Create Content | Social Selling for SDRs

Creating content doesn’t have to be scary. If you want to be seen as a resource through social selling, following these guidelines will help you create your own engaging content.

How To: You don’t have to create content from scratch. Find leaders in your space, summarize their content + add your own insights, then publish that.

For Who: Create content for your ICP, not for people like you. If you’re selling to HR, create content that speaks to HR leaders, not sales leaders.

What Type: Start a podcast, web series, blog, etc. – create something to help you promote your name & brand. You don’t need a ‘gimmick’ per say, but you need an outlet.


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Leveraging Your LinkedIn Profile into a Brand

Taking your shiny new profile and prospecting strangers isn’t going to cut it. Nobody likes the ‘connect and pitch’ tactic, even if you look the part. You have to build up more credibility and authority in your space before you can start selling.

You have to build credibility and authority in your space and build relationships instead of connecting and pitching immediately.


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The Basics of Building a LinkedIn Profile

The first step to successful social selling is having a LinkedIn profile that makes you stand out. You want a profile that accurately represents you and displays credibility, authority, and personality.

The basics of a stand-out profile are:

  • A high-res photo and cover photo
  • Contact information
  • Experience
  • LinkedIn URL
  • LinkedIn headline
  • LinkedIn summary


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What is Social Selling for SDRs?

SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why?

  • The buying process has changed – visibility and name recognition mean more than before
  • You should play the long game, and social nurturing is key for that to succeed
  • Nobody wants to buy from a robot. Inject personality into your selling persona.

What does it take?

  • You need to have a well-built LinkedIn profile
  • You need to leverage that profile into a brand
  • You need to leverage that brand into social selling


To view the entire video, click below.

Social Selling for SDRs

Here’s the deal:

SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why? First, the buying process has changed. No one wants to buy from a robot so, in this course, you will learn how to inject personality into your selling persona. In this episode in Prospecting Boot Camp, AJ Alonzo, Director of Marketing at demandDrive, explains how to set SDRs up for social selling success.

What you will learn:

  • The basics of building a great LinkedIn profile
  • How to leverage your profile into a brand
  • The right way to leverage your brand for social selling


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