Taking your shiny new profile and prospecting strangers isn’t going to cut it. Nobody likes the ‘connect and pitch’ tactic, even if you look the part. You have to build up more credibility and authority in your space before you can start selling.
You have to build credibility and authority in your space and build relationships instead of connecting and pitching immediately.
The first step to successful social selling is having a LinkedIn profile that makes you stand out. You want a profile that accurately represents you and displays credibility, authority, and personality.
SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why? First, the buying process has changed. No one wants to buy from a robot so, in this course, you will learn how to inject personality into your selling persona. In this episode in Prospecting Boot Camp, AJ Alonzo, Director of Marketing at demandDrive, explains how to set SDRs up for social selling success.
What you will learn:
The basics of building a great LinkedIn profile
How to leverage your profile into a brand
The right way to leverage your brand for social selling