Creating content doesn’t have to be scary. If you want to be seen as a resource through social selling, following these guidelines will help you create your own engaging content.

How To: You don’t have to create content from scratch. Find leaders in your space, summarize their content + add your own insights, then publish that.

For Who: Create content for your ICP, not for people like you. If you’re selling to HR, create content that speaks to HR leaders, not sales leaders.

What Type: Start a podcast, web series, blog, etc. – create something to help you promote your name & brand. You don’t need a ‘gimmick’ per say, but you need an outlet.

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