Michael Hanson dives into the question of automation versus personalization when setting your sales cadence.
The best practice is somewhere in the middle of automation and personalization. One of the benefits of email automation is that you can set it up to fire at a certain time and move on to your next sales tactic. Automation is a great way to nurture your leads. On the other hand, personalization is a smart strategy to use the clean data you have worked so hard to collect. Using your healthy database to segment your lists will help you dial in and personalize your content correctly.
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