SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why?
- The buying process has changed – visibility and name recognition mean more than before
- You should play the long game, and social nurturing is key for that to succeed
- Nobody wants to buy from a robot. Inject personality into your selling persona.
What does it take?
- You need to have a well-built LinkedIn profile
- You need to leverage that profile into a brand
- You need to leverage that brand into social selling
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