Michael Hanson dives into the question of automation versus personalization when setting your sales cadence.
The best practice is somewhere in the middle of automation and personalization. One of the benefits of email automation is that you can set it up to fire at a certain time and move on to your next sales tactic. Automation is a great way to nurture your leads. On the other hand, personalization is a smart strategy to use the clean data you have worked so hard to collect. Using your healthy database to segment your lists will help you dial in and personalize your content correctly.
Michael Hanson discusses the different groups you should segment your leads list into before you start your sales cadence.
The value of segmentation is to provide more relevant content to your database. You can use the lead segmentation, along with lead data, to create campaigns that build your pipeline and convert prospects into customers.
Setting a sales cadence is key to get leads flowing into your sales pipeline and to get them actively engaged with your company. Michael Hanson explains how to set a sales cadence and why it is important in this episode Prospecting Bootcamp.