The Signal in the Noise: Why FrontSpin is Joining TitanX
You have to listen to the market.
That is the single most important lesson I carried from my engineering days at Stanford to the boardroom of every company I’ve started. You can’t force a product on the world . You wait for the signal, and then you build the solution that the signal is begging for.
With FrontSpin, the signal was deafening. But today, the signal has shifted again. And that shift is why I am incredibly proud to announce that FrontSpin has been acquired by TitanX.
To understand why this is the perfect next step, you have to understand where we came from.
The “Black Hole” Problem
My roots are in the contact center. My first two companies, NextAge and Contactual, were obsessed with the engines that power customer support. We lived and died by metrics: talk time, queue management, efficiency. We engineered systems that could handle thousands of calls without blinking.
But around 2013, I saw a massive friction building up in the B2B sales world.
On one side, you had Marketing Automation generating leads. On the other, you had the CRM—the system of record. But in the middle? There was a black hole. Sales reps were trying to close six-figure deals using primitive tools, manually dialing and cherry-picking leads because they didn’t have the bandwidth to do it right.
I realized that Sales Reps needed the same power that Support Agents had.
We approached FrontSpin with an engineer’s mindset. We didn’t want to build a “dialer.” A dialer is a commodity. We wanted to build a Sales Communication Platform that removed every ounce of friction.
- We secured patents for real-time data synchronization because we knew that if we did not get data from Salesforce instantly, it effectively didn’t happen.
- We solved the complex “race conditions” of cloud data to ensure zero lag.
- We built a UI that enforced the “Playbook,” turning the chaotic art of sales into a predictable, scalable science.
We solved the Execution problem.
The New Friction: Intelligence vs. Infrastructure
Fast forward to today. The market has sent us a new signal.
The problem is no longer just about “making the call.” The problem is the noise. Email deliverability is cratering. LinkedIn is throttling outreach. Every digital channel is crowded. The phone remains the last high-signal channel standing, but most teams are still using it wrong—burning through TAMs with parallel dialers, praying for a 3% connect rate.
We built the perfect race car in FrontSpin. But the industry is driving it in the dark.
This is where TitanX comes in.
If FrontSpin is the Engine, TitanX is the Fuel.
TitanX has spent the last two years building the “Intelligence Layer” for the phone. Their Phone Intent™ model, trained on over a billion calls, doesn’t just guess who to call—it identifies the ~20% of the market that will actually pick up.
Why This Partnership Matters
The outbound market has been stuck in a false choice for too long: Intelligence or Execution. You either had great data and a bad dialer, or a great dialer and bad data.
TitanX + FrontSpin eliminates that tradeoff.
By combining our patented, enterprise-grade infrastructure with TitanX’s predictive intelligence, we are building the first true Precision Dialing™ Platform.
- FrontSpin ensures the call connects, the data syncs, and the workflow is seamless.
- TitanX ensures that the person on the other end is actually ready to talk.
This isn’t just an acquisition; it’s the completion of the vision. It’s the meeting of “The Who” (TitanX) and “The How” (FrontSpin).
To Our Customers: The Path Forward
I want to be very direct with the customers who have trusted us for years: Nothing changes for you today.
We are not disrupting what works; we are supercharging it.
- No Migration: Your platform, your workflows, and your pricing remain exactly as they are.
- No Interruption: You will continue to receive the same support you love, now backed by the deeper resources of the TitanX team.
- The Future: Over time, we will begin to weave TitanX’s intelligence directly into the FrontSpin interface. You won’t just be dialing; you’ll be dialing with foresight.
We built FrontSpin to help you navigate the buyer’s journey with precision. Joining the TitanX family is the ultimate realization of that goal. The era of dialing blind is ending. The era of precision is here.
Thank you for being part of our story. Now, let’s go make every dial count.
Read the announcement here.