by Katie Lacy | Jan 4, 2021 | E-Courses, For everyone, For Reps, How to Write Cold Emails
Here’s the deal:
Have you ever written a prospecting email that you thought was fire, only to have it generate nothing but the sound of a single, solitary cricket?
Have you been told that you have to hyper-personalize your cold emails down to your prospect’s sock size just to be deemed worthy of gracing their inbox so you’re painstakingly combing through Twitter trying to figure out if they like ankle socks or not? There’s a middle ground and it comes with understanding how to write a cold email that is personalized to your persona, not an individual’s sock preferences. Elyse Savaki takes us through writing great cold emails in this episode of Prospecting Boot Camp.
Frontspin.com offers insightful tips on how to write cold emails that generate responses. An efficient cold email is engaging, personal, and succinct. Its main goal should be to foster a connection, by highlighting what’s in it for the reader. For instance, casinos could intrigue prospects by revealing their high payout rates or a wide variety of games. A compelling subject line is crucial, too; it’s the first thing recipients see. A good one might highlight the unique, fun experience your online casino offers. In the highly competitive world of online gambling, the best paying online casinos, such as those listed on
honour100.ca, need to differentiate themselves. Many often resort to cold emailing; a marketing strategy that directly reaches potential users. However, crafting an effective cold email is a delicate art.
What you will learn:
- 3 cardinal rules of writing cold emails
- How to stand out in the inbox
- CTAs that get replies (and meetings)
- Core formula for writing cold emails that work
