How important are sales referrals for B2B Sales?
How do you really get great B2B sales leads? Hint: it’s not by spending gazillions of dollars on AdWords. For all the attention SEM, social, content and email receive, referrals still remains one of the most powerful channels for generating leads and driving inside sales bookings. I should know. I’ve been involved with companies where … Continue reading How important are sales referrals for B2B Sales?
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