Have you ever tried to get through to the decision-maker while cold calling, only to be stonewalled by a gatekeeper? Lawrence Jackman explains his tips and trick to getting past gatekeepers.
To wrap up our cold email module, Elyse Savaki has put together a checklist you can review when starting a cold email campaign. If you follow this checklist, you will save yourself and your prospects a lot of time.
Does the prospect know why you are reaching out?
Do they what the problem is?
Do they know why that problem is important?
How do we solve it and why is it important that we solve it that way?
When a prospect receives your cold email, taking the next steps with you may seem risky. By building creditability, you are removing that risk and allowing them comfort in taking the next step whether that is booking a meeting or scheduling a demo.
One of the most important parts of writing a cold email is connecting your solution to your prospect’s problem. Without doing that, the prospect won’t know if they should take the next step or not.
It can be tough to get through to decision-makers when you are starting out as an SDR. There will be many gatekeepers you have to get through to make the right connection. The easiest way to get through gatekeepers is to have a conversation with them, just as you would in your day-to-day life. Learn how to get around gatekeepers in this episode in Prospecting Boot Camp.